A time lapse video delivers several benefits for your company way beyond the end of the project, including increased PR, marketing and branding opportunities, as well as engagement with your teams and clients.
But a time lapse video is only as effective as the footage it captures, and many environmental factors can impact the quality of your final video.
WCCTV, the USA's #1 supplier of time lapse video cameras, below offers some best practice guidance for positioning your camera to ensure you get the maximum engagement from your final video.
Your first consideration should be which position and/or angle will give you the best overview of the whole site. This will likely involve installing the camera at a high vantage point to get the maximum coverage of the site as it develops.
Consider at the outset of your projects whether you will need to move the camera as the project develops? If you're building a high-rise structure, will your original camera position still work as the project nears completion?
The camera's position may also be compromised by other factors, too, such as tall machinery being utilized onsite that could block the cameras field of view.
Finally, you'll need to decide whether one camera will be enough to give you the best result. It may be that large sections of work occur far away from the camera or even out of shot, so would multiple cameras be more effective?
Likewise, would having an internal and external camera provide a beneficial enhancement to your final results? In the video below, WCCTV provided internal and external timelapse filming services to the client to deliver a full project overview.
Sun glare can have a detrimental impact on the quality of your footage, and, depending on the angle of your camera, it can potentially obscure large portions of daily activity.
Factor the sun's arc throughout the project (remembering that it will change through the seasons) and try to angle your cameras to best mitigate against glare.
Regularly reviewing your footage will help determine whether you have installed the camera at the best possible location to minimize the sun's glare.
Wind can also have a damaging impact on your time-lapse video project. Cameras that are not firmly secured can shake/move on windy days, severely impacting video quality.
For this reason, we advise against installing your cameras high up on long poles, attaching them to unsecured metalwork, or any unsecured surface.
Wherever you install the camera, make sure it is firmly secured to prevent wind or vibration movement year-round.
Rain can dampen more than your spirits; it can also ruin crucial parts of your time lapse video. Rain droplets can pool the camera's lens, causing images to become blurry and unusable.
To mitigate as best as possible against this, you should fit your time lapse cameras with a rain shield/guard. This will minimize the likely impact of an occurrence that is largely unavoidable.
The same can be said for dust and debris on your sites. Wind can pick up dust particles and deposit them on the lens of your cameras.
In this instance, a simple wipe of the camera lens is enough to prevent any major impact on your video, but be extremely careful not to nudge the camera's position when cleaning.
You want your finished time lapse video to be as visually appealing as possible and grab the attention of your potential clients when they are browsing your websites or social media.
Framing your image in a way that is easy on the viewer's eye can critically impact how much attention your video gets.
The guide below is extremely beneficial in explaining how to apply 'The Rule of Thirds' to best frame your video.
Testing and checking is the key way to mitigate against all of the issues listed above.
Review the footage you have gathered, ideally weekly, to highlight any adjustments you need to make to ensure the project isn't spoiled by camera movement or environmental factors. If your project is very short, it may be advisable to check every other day.
WCCTV has over 15 years of experience working with the construction industry, providing a 3-in-1 video solution for security, remote project management and time Lapse Video.
We will work in partnership with you during your projects to ensure we capture your projects' key milestones and deliver your perfect Time Lapse Video.
We will provide full post-project video editing services, including text overlay, music and removing any periods of inactivity so that you have an incredible highlights package to share across all your digital channels.
You'll also be given access to our time lapse portal so that you can download your own progress videos at the push of a button and even embedded the live video onto your website.
Please fill out the form below to start your download.